Marfrig promotes a number of actions and initiatives designed to engage suppliers in adhering to the best production practices, in line with observed principles for food quality and safety:
- Marfrig Club Program. Developed in Brazil, this program encourages the adoption of best farming practices, which contribute to the sustainable development of rural properties and ensure safer production with fewer environmental impacts. In force since 2010, its pillars embrace three principles:
Through the program, each producer shares with Marfrig, in interactions with the company's technical team, information on production, type of animal feed and medicines used in the management and origin of animals. The guidelines related to each of these topics are contained in the Guide to Sustainable Practices, available here.
- Rancher engagement: helping livestock ranchers recognize the challenges posed by climate change and its impacts on biodiversity – such as rising temperatures and drug resistance possibilities, for example – and to implement measures to adapt production to this reality, mitigating impacts on the environment.
- Livestock production alternatives: encouragement of changes in production and management systems, including pastureland rotation and the integration of livestocking systems with forest and agricultural production. Marfrig also encourages suppliers to use free livestock farming methods, with predominantly pasture-based feeds. The use of soybeans in animal feed, when food supplementation is practiced, is discouraged when it is not possible to verify the origin. This conduct seeks to ensure that the product does not come from deforestation areas.
- Supplier Legalization Program: support offered to suppliers to obtain environmental licenses and Registration in the National Rural Registry system. In order to receive guidance and explanations on any inconsistencies found in the socio-environmental analyses of their properties, livestock ranchers can contact Marfrig technicians in the various operating units.
- Sustainable Meat Programs: Marfrig organizes a series of initiatives aimed at disseminating good sustainable livestock practices in rural properties, in line with measures mandated by the Brazilian Forestry Code. While helping to minimize the impact of activities on the environment, these actions allow the company to offer consumers distinctive products.
- Neutral Carbon Meat and Low Carbon Meat: an unprecedented partnership with the Empresa Brasileira de Pesquisa Agropecuária (Embrapa) to promote the adoption of more sustainable livestock raising practices. It incorporates the Carbon Neutral Meat (CCN) and Low Carbon Meat (CBC) production concepts developed by Embrapa for the certification of meat produced in systems that neutralize or reduce animal methane emissions.
- Rainforest Alliance Certified™: the first company in the industry to track the entire beef production cycle, since June 2012, certified by the Institute of Forest and Agricultural Management and Certification (Imaflora), which authorizes the use of the Rainforest Alliance Certified™ seal of approval (RAC). The seal attests that beef ranches comply with strict international standards for environmental conservation and respect for workers, local communities and animal welfare.
- First Rainforest Alliance certified burger, launched in 2015, featuring meat boasting the highest production, environmental, social and animal welfare management standards.
- Organic meat: Organic beef and sheep meat supply for demanding markets, as of 2000, from the Tacuarembó plant in Uruguay. Marfrig is evaluating extending this initiative to other production units.
- Carne Grass Fed Meat: cuts of beef from herds fed exclusively on grassland pasture, an attribute that satisfies the demands of the North American market. In addition to being raised free in pastures, the animals do not receive antibiotics, growth hormones or feed with any components of animal origin. These products are marketed under the Viva Grass Fed Beef brand, produced in Uruguay.
- Pampa Biome Program. The program aims to conserve the fields and animals native to this biome. Concentrated in Brazil's Southern region, it also disseminates concepts related to profitable and sustainable livestock production, including zero deforestation and environmental conservation.