São Paulo, november 04, 2021 - On November 6, 2021, Marfrig, the world leader in hamburger production and one of the world’s largest beef producers, will be taking part in an event entitled GLF Climate 2021: Frontiers of Change, promoted by the Global Landscapes Forum. It will be a hybrid event, partly virtual (online) and partly physical at the University of Glasgow (Scotland/UK), from November 5 to 7, the city that is simultaneously hosting COP26 (the 26th United Nations Climate Change Conference), from October 31 to November 12, 2021.
The online panel in which Marfrig will be taking part, entitled “Protein Pathways in the Climate Crisis Scenario”, will involve speakers who will outline prospects for beef production and consumption, explain the concepts of carbon neutral beef (CNB) and low carbon beef (LCB), put the dietary transition into context, and address trends in the plant-based market, drawing on case studies.
During the event, Walter Baethgen, Senior Research Scientist at Columbia University; Marcelo Furtado, a member of Marfrig’s Sustainability Committee; Fabiola Zerbini, Director for Latin America of TFA (Tropical Forest Alliance); Agathe Grossmith, corporate social responsibility (CSR) Director of Projects for Carrefour (France); Cleber Oliveira Soares, Executive Director for Innovation at Brazil’s Ministry of Agriculture, Livestock and Food Supply; John Pinto, CEO of PlantPlus Foods, a joint-venture between Marfrig and ADM to produce plant-based foods, will all be making presentations.
In addition to taking part in the GLF Climate event, Marfrig’s Director of Sustainability and Corporate Communications, Paulo Pianez, will be present in Glasgow over the next two weeks. The objective is to take part in the schedule of events at COP26 and display Marfrig’s initiatives to make its production chain Brazil’s most sustainable. One highlight is the progress made in the Marfrig Verde+ Plan, launched in mid-2020, which seeks to make the company’s production chain more sustainable and deforestation-free by 2030, covering all the biomes in which the company operates — above all the Amazon and Cerrado biomes. Planned in partnership with IDH - the sustainable trade initiative, the program is based on the principle of production-preservation-inclusion, and focuses on three pillars: the development of financial mechanisms, technical assistance, and monitoring and traceability technologies.
Marfrig at GLF Climate 2021
Panel entitled “Protein Pathways in the Climate Crisis Scenario”
Date: November 6, 2021
Time: 13:00 to 14:30 (Brasilia time)
RSVP - email@example.com